Meet the Finance Team
Freddie Estrada
Executive Finance Director
Known by many titles—Executive Director of Operations, Chief Marketing Director, or simply “The Hand”—Freddie Estrada is the right-hand man to leadership and the force that keeps the engine running. Or, as Dr. J affectionately calls him, the “COO” and sometimes even “Head Janitor” or “The Cleaner,” because when things need to get done, Freddie is the one making it happen.
With over 8 years at Chrysalis, Freddie blends a strong academic background with hands-on excellence—earning credentials from San Antonio College (2 years), UT Health with 3 years in Emergency Management, and UTSA with 2.5 years focused on Marketing and Business Development.
Beyond the boardroom, Freddie is an adventurer at heart. He loves spending time outdoors, exploring new places, and seeing the world alongside his wife and 2 pomeranians —embracing every opportunity to turn the ordinary into extraordinary.
Dominique Rodriguez
VP of Sales & Finance
Dominique is our Vice President of Sales & Finance, bringing over 12 years of high-level experience from one of the nation’s largest retail brands. Her deep knowledge in both sales and finance has made a powerful impact on our team for more than three years. As Freddie would say, she’s one of the greatest assets to this already stellar group.
Sal Martinez
Sales/Finance Manager
Sal is our Finance and Sales Director bringing over 25 years of experience as a Sales and Finance Manager, having held key roles at major companies including US Bank, Chase Bank, and Red McCombs Enterprises. Renowned for his relationship-building skills, Sal delivers a client experience rooted in exceptional service and 100% transparency. His deep understanding of the financial world, combined with a “get it done” attitude, makes him one of the best in the business. As Freddie would say, he’s simply the best when it comes to closing the deal. Outside of work, Sal enjoys quality time with his family and playing with his puppies.
Bert Rivas
With over a decade of sales experience, Bert has mastered the art of helping customers find exactly what they’re looking for—and making the process fun along the way. Known for his expertise in financing and his dedication long after the sale is done, Bert takes pride in creating happy customers who keep coming back. When he’s not sealing deals, you’ll find him spending quality time with his two beautiful kids or cooking up something delicious in the kitchen. Rumor has it, he’s extra generous with discounts for anyone who brings him food! Tambien hablo espanol!
Tony Espinoza
Tony Espinoza brings 15 years of experience in auto and home sales and finance to the Plastic & Cosmetic Center of South Texas. His background is built on trust, education, and guiding people through important decisions with confidence. Now working alongside Dr. Jeneby, Tony is passionate about helping patients feel informed, comfortable, and excited about their transformation. Outside the office, he enjoys golf, staying active, and traveling.
